Food & Drink businesses complete marketing masterclass

Wed, 18 May 2022

Nine Isle of Man food and drink producers have successfully completed a series of marketing masterclasses, designed to boost their brand and find new audiences for their products.

The weekly Fast Track Your Food & Drink workshops were delivered by food business specialist Fiona Fitzpatrick and social media whizz Kirsty Lawrence in Castletown last month.

The four-part series was developed in association with the Department of Environment, Food and Agriculture’s (DEFA) Food Matters strategy, which aims to grow the Island’s food and drink sector.

Topics included brand building, understanding product opportunities, email marketing and the importance of creating engaging content for social media.